I love good coffee. There are few finer things in life than a delicious cup of Joe first thing in the morning. The problem is, Edmonton is 4000 km away from the nearest coffee producing nation. There is a significant environmental cost to drinking coffee.
Luckily, Earth's General Store (EGS) roasts organic fair trade coffee right here on Whyte Avenue.
What makes their coffee the eco-est?
- It's certified fair trade organic coffee. This means that farmers in developing nations get a fair price for their coffee, and they grow it a fairly benign way (without pesticides, etc.).
- By roasting it locally, EGS eliminates two energy-intensive steps of getting the coffee to your cup. Green coffee beans are always delivered to one of Canada's ports - in this case Vancouver. Normally, hey are then shipped to the roaster, who roasts it, packs it, and then ships it to a retail destination. That's the beauty of having our own local roaster/retailer - the coffee is shipped from Vancouver to Whyte Avenue, where it is roasted, and then sold onsite without packaging (that is, if you bring your own container, which you of course will). Otherwise, the beans can be shipped as far away as Nova Scotia before being shipped back to Edmonton, which is an obvious waste of diesel fuel.
- By purchasing it, you are supporting Earth's General Store, which is the hub of the environmental community in Edmonton. Your money is being put to excellent use by the good folks of this fine establishment.
Eric the roaster is a master of his craft, and the coffee that you get at EGS has often been roasted that same week.
So for the most amazing cup of coffee in the city, head to Earth's General Store. The eco-justice doesn't taste so bad, either.